Organic Growth Through Improved Analytics

Posted by Larry Grant | Oct 19, 2022 | Analytics

J.J. Slygh, Principal Product Marketer for banking at Total Expert, describes how banks can use internal customer data and external data to increase loans with existing customers.

J.J. Slygh is Principal Product Marketer for Banking at Total Expert. J.J. brings over 20 years of financial marketing experience including 10+ years at an industry-focused agency that supported community banks, credit unions, and mortgage companies. Just prior to joining Total Expert in 2019, he spent 10 years at a $2B bank just outside Minneapolis, MN, where he served as the VP of Marketing & Creative.

If you have additional questions for JJ, please contact him at jj.slygh@totalexpert.com

About The Author

Larry Grant

Larry Grant is the managing editor and co-founder of Credit Union Digest. He also co-founded Aurum Consultants, where he has become an internationally recognized author and trusted advisor in strategy design and implementation, organizational transformation, employee engagement, customer experience and performance management. Email: lsgrant@aurumconsultants.com