Eric Cook is a driving force in digital marketing. In our interview with Eric, we discuss the customer trends that challenge bankers, what bankers need to do to respond the changes in customer behavior and some of does and don’ts as bankers work to improve their digital marketing game.
A 2003 GSB graduate, Eric Cook considers himself a “recovering banker,” spending 15 years as a community banker before making the shift to a digital strategist in 2007. An award-winning web designer with WSI, the world’s largest digital agency network, he’s a three-time contributing author of the best-selling book Digital Minds: A Strategic Approach to Connecting and Engaging with Your Customers Online and recently launched an online mentoring community exclusively for banking professionals called TheLinkedBanker.com.
Eric routinely works with community banks around the country helping to develop their digital strategy, embrace social media engagement, and helping to enhance their overall online presence. As a faculty member at GSB and several other banking schools around the nation, he is a highly rated conference speaker and loves educating community bankers to help lead the digital charge to better connect and engage in the 21st century.
You can learn more about Eric online at either www.PoweredByWSI.com or www.TheLinkedBanker.com.